Season 2 Episode 5 | Erica Hornthal | The Relationship Between Advocacy Work and Marketing

FEATURED GUESTS: Erica Hornthal is a licensed clinical professional counselor, board-certified dance/movement therapist, and the CEO and founder of Chicago Dance Therapy. Since graduating with her MA in Dance/Movement Therapy and Counseling from Columbia College Chicago, Erica has worked with thousands of patients aged 3-107. Known as “The Therapist Who Moves You,” Hornthal is changing the way people see movement with regard to mental health.

LISTEN & LEARN:

• Why raising awareness for the body in psychotherapy is important.
• How Erica transformed frustration about the lack of awareness of the field into a passionate advocacy platform.
• The importance of reinvesting in your marketing strategies as a business owner.
• Tips on how to pitch yourself to various media outlets.
• The importance of nailing down your elevator pitch so that it is clear and passionate.
• It's possible to let go of specific outcomes or measurables when we have a purpose driven strategy.

RESOURCES MENTIONED ON THE SHOW:
Erica's website www.ericahornthal.com 
Erica's Body Awareness Mental Health Journal Free Download https://payhip.com/b/YgTl
Body Aware with Bonus of 2 free audiobooks through Audiobooks.com
Body Aware paperback