Start Building Email List

Start Building Your Email List Today! 

One of the best things you do as a practice owner, before you even open in fact, is build your email contact list. 

People often ask, "Do I need to have an email marketing app, like Mailchimp (that is what I use for the podcast)?" 

I don't think a practice owner needs one, but I do believe they are at an advantage if they have one. 

Social media accounts such as Instagram, TikTok, or Facebook, use algorithms which limit which accounts actually see your posts. Over the years, they have increased restrictions to coax us into paying for more views. 

When you have an email list, you can directly share your message with your audience. 

Does it make a difference? Absolutely. Especially, when your offers are dialed into the needs of your audience. 

I have an account that I use to direct email market to promote groups, events, blogs, and trainings we are hosting at the practice. Every time I send it out, folks sign up for something. I can't say the same for posts on social media.

If you have diverse offerings, you segment your contacts into different lists. For example, I have segments for school counselor contacts, licensed therapists in Florida, and interested clients. This allows me to create email campaigns specifically for each segment if I want. 

Here are seven ways you can start building your email list. 

1.) Use sign-in sheets at different events or speaking engagements to collect names and emails. 
2.) Add a link for folks to sign up for your newsletter in the signature line of your email.
3.) Put up a pop-up on your website inviting people to sign up to receive your newsletter. 
4.) Provide a high value downloadable resource in exchange for signing up for your newsletter. 
5.) Prompt folks who purchase products from you to sign up for your email list to receive information about upcoming sales and offers. 
6.) Include your link to sign-up to your email list on your Linktree page. 
7.) Offer giveaways or contests in which folks provide permission to email them in exchange for signing up. 

Go start building! 

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